Start with a clean beard, use your favourite beard shampoo or whatever your beard care routine starts with

We recomend washing your beard three times a week

With your beard still damp, you can either start with an oil application or skip that and rub some balm between you palms then work it into your beard from root to tip making sure to get down to your skin

Use your hands and fingers to work the balm through your beard, shaping your beard at the same time. The balm will give enough hold to style without becoming stiff and brittle